Embedded Integration Marketplace
Your integration doesn't have to be a roadmap item.
It can be a revenue stream.
Building your own integration hub competes with your core product. The Embedded Integration Marketplace is that ready-made hub, embedded in your product as if it were your own.
The problem
Every integration request adds another ticket to the backlog
As a SaaS grows, each customer requests integrations with their own ERP, CRM, or payment gateway. Handling these case by case doesn't scale: each request adds another ticket to the engineering backlog.
- Customer 1 requests their ERPBacklog
- Customer 2 requests their CRMBacklog
- Customer 3 requests their payment platformBacklog
Building your own integration hub, with multiple end customers, each seeing only their own connections, and individualized billing per use, is even more expensive: it's a product within a product.
How Fluid helps
An integration store, inside your SaaS
Multi-tenant architecture: each end customer has their own isolated integration space and billing. They choose from the catalog (FlowKits, pre-configured flows) and activate it themselves, without opening a support ticket.
This transforms integration from an engineering cost center into a product surface that the end customer navigates and activates on their own, similar to an app store, but inside your SaaS.
Results
What this actually changes
Integration becomes revenue, not backlog
Instead of each integration request becoming more engineering work, the end customer activates a ready-made integration from the catalog.
Each end customer is isolated and billed individually
The multi-tenant architecture ensures that one customer doesn't see or affect another's integration, with specific billing per sub-customer.
Catalog grows without rewriting the hub
New FlowKits (ready-made flow templates) can be published and become available to all end customers, without requiring a new architecture for each new integration.
Product team focuses on the product
Maintaining the integration hub no longer competes for attention with the evolution of what your company actually sells.
FAQ
Frequently asked questions
Do my end customers have access to the full Fluid dashboard?
No. Each end customer only sees the catalog of integrations available to them, within your own product. Full administration remains with your team.
Does this work if I already have hundreds (or thousands) of end customers?
Yes. The multi-tenant architecture was designed precisely to operate at scale, with isolation and billing per sub-customer from the ground up.
Do I need to build integration flows from scratch for each end customer?
Not necessarily. The FlowKits catalog reduces the need to create each flow from scratch; new specific integrations can still be created when a ready-made template doesn't exist.