Solutions · B2B SaaS
Every hour your engineering team spends maintaining an integration is an hour not spent on your product.
SaaS grows by connecting to everything: ERPs, payments, CRMs, banks. Each integration seems small, until a large part of the roadmap becomes connector maintenance instead of product evolution.
The Problem
For a B2B SaaS, integration isn't optional: it's part of the product
The customer expects to connect to their ERP, banking system, and the CRM they already use. The problem is that each new integration, built in-house, competes for the same engineering team that also needs to evolve the core product.
The cost appears in two ways at the same time
The product roadmap gets delayed
Because part of the engineering team is busy with connectors.
Instability becomes support tickets and contract risk
A poorly maintained integration turns into support tickets and contract risk.
Exactly the type of priority conflict that product managers at SaaS companies report as one of the most recurring frustrations of their role.
How Fluid works
An integration layer as an extension of your product
Instead of each integration being built from scratch by your team, Fluid takes on their construction and maintenance.
Ready-made connectors for the systems your customers use most
Market-leading ERPs, popular tools for SMBs, CRMs, and e-commerce platforms. See the full list in Featured Connectors.
An environment to create new flows
Without depending on a full internal development cycle.
Two usage models
Embedded in your own product
The end customer configures the integration within your SaaS experience, without realizing there's an orchestration layer behind it.
Operated by your team
With full visibility of each active flow.
Connectors
Featured connectors for B2B SaaS
A selection of the most used connectors by SaaS companies. The platform has many more.
If your customers are medium to large enterprises
SAP Business One
TOTVS Protheus
TOTVS RM
Senior
Oracle NetSuite
Results
What this changes in practice
up to
15x
less implementation time, according to Fluid's connector model
New integrations in days, not months
With pre-configured connectors and flows, instead of custom development for each request. The actual gain depends on how many use cases already exist as ready-made flows.
Engineering time back to the product
Your team is no longer responsible for the point-to-point maintenance of each customer integration.
Fewer support tickets for broken integrations
Exceptions (a failed sync, a data mismatch) are handled within the flow, not discovered later by the customer.
Scale without proportionally growing the integration team
Adding a new customer with a different ERP doesn't mean opening a new development front.
FAQ
Frequently asked questions
Can the integration be embedded within my own product, without the end customer knowing Fluid is behind it?
Yes. This is one of the most common use models for SaaS companies: Fluid operates as the integration layer, but the experience remains that of your product.
Does this work for the ERPs my customers already use (SAP, Totvs, Senior, Omie, Bling)?
Yes, these are existing connectors on the platform. The implementation speed gain comes precisely from not needing to build these connections from scratch for each new customer.
Do I need a dedicated technical team to maintain this after implementation?
Not in the same way you do today. The routine maintenance of the integration flow becomes Fluid's responsibility; your team maintains visibility and control but is no longer burdened with the line-by-line maintenance of each connector.