Fluid Partner Program
Turn integration into new business opportunities.
Combine your technology, customer base, and expertise with Fluid's integration and orchestration capabilities to accelerate sales, expand your offerings, and create new revenue streams.
Your offering remains yours. Fluid helps connect it to the customer's tech environment and take it further.
Your company
Product · Market · Customers · Distribution · Expertise
Integration · Interoperability · Automation · Orchestration
New value proposition
A more complete offering for the customer and a model that can be repeated in new opportunities.
Why partner with Fluid
Integration shouldn't be why an opportunity stalls.
Your customers already operate with different ERPs, financial platforms, e-commerce, marketplaces, and applications. When connecting these technologies requires new projects, in-house development, or changes to the customer's routine, integration stops being just a technical issue and starts limiting sales, expansion, and delivery speed.
Expand your offering
Meet new integration needs without turning every customer demand into in-house development or another item on your roadmap.
Accelerate sales
Reduce objections, technical dependencies, and delays caused by the need to connect different systems.
Access new markets
Connect your offering to new ecosystems, technologies, and use cases to reach customers and opportunities that previously required specific integrations.
Generate new revenue
Structure different business models, from referrals and reselling to embedded offerings, revenue share, and joint commercial initiatives.
Scale without proportionally increasing complexity
Use Fluid as an integration and orchestration layer to connect your offering to your customers' tech environments without taking on all that complexity alone.
The result is simple: fewer deals stalled by integration and more possibilities to create value with what your company already does well.
How We Create Value Together
When capabilities complement each other, a new value proposition emerges.
The partnership starts with what each company already does well. You keep your product, your market, your customers, and your expertise. Fluid adds the ability to connect this offering to the systems and processes that are part of the customer's operation.
Your company brings
- Product
- Market
- Customers
- Distribution
- Expertise
Fluid brings
- Integration
- Interoperability
- Automation
- Orchestration
1 + 1 = 3
Product and expertise + integration capability = a more complete value proposition for the customer.
The combination can reduce adoption friction, expand the solution's reach, and turn an isolated integration into a model that can be reused for other customers and opportunities.
Partner Types
What's your role in the ecosystem?
Each partner contributes in a different way. The Partner Type represents your company's main role in the Fluid ecosystem. It doesn't limit how we can do business together: a single partnership can combine different Commercial Motions.
Ecosystem Alliances
Turn technological complementarity into new offerings and opportunities.
For ERPs, banks, fintechs, SaaS, e-commerce, marketplaces, digital platforms, and other companies whose offerings gain value when connected to their customers' technological ecosystem.
Combine products and capabilities to accelerate sales, expand offerings, and build replicable models.
Service Partners
Turn implementation and service expertise into new opportunities.
For consultancies, SIs, integrators, software houses, and companies with implementation, integration, and delivery capabilities.
Implement solutions, develop projects, and deliver services using Fluid's capabilities.
VARs
Bring Fluid to your customer base.
For Value Added Resellers who want to add Fluid to their portfolio and sell the solution as part of their own offering.
Expand your portfolio with an integration capability that complements the solutions your company already sells.
Referral Partners
Turn identified opportunities into joint business.
For companies or professionals who have relationships with customers and can identify needs where Fluid can add value.
Identify the opportunity, connect the customer to Fluid, and share in the value generated by the deal.
Your Partner Type says who you are in the ecosystem. The next question is how we'll do business together.
See ways to partner →Ways to Partner
One partnership. Multiple ways to create value.
Commercial Motions define how Fluid and its partners work together. Depending on the opportunity, offering, and market, a single partnership can combine different motions.
Refer
Identify a qualified opportunity and connect the customer to Fluid.
Co-Sell
Develop opportunities jointly with Fluid's commercial and technical teams.
Resell
Incorporate Fluid into your offering and sell the solution to your customers.
Deliver
Implement solutions and deliver services related to Fluid's capabilities.
Embed
Incorporate Fluid's capabilities into your product, service, or experience.
Build
Build connectors, FlowKits, and solutions with replication potential with us.
Revenue Share
Structure models where the economic value created jointly is also shared.
Ecosystem Alliance
- Co-Sell
- Embed
- Revenue Share
You don't have to choose just one way to work with us. Motions can evolve as the partnership deepens.
Embedded Solutions & White Label
Your brand. Fluid's infrastructure behind it.
Embed integration capabilities into your own offering and deliver a more complete customer experience, maintaining your brand, your commercial relationship, and your solution's prominence.
Your solution stays in front. Fluid works behind the scenes to take it further.
Fluid's capability can be embedded into the partner's product, service, or experience to connect applications, ERPs, platforms, and processes used by their customers.
Instead of treating each new integration as an isolated project, the partner can structure scalable models that can be used across different customers and scenarios.
The customer doesn't have to change how they work to consume more of what you offer.
Embedded
Fluid operates as the integration layer between your solution and your customers' tech environments.
White Label
The experience can be structured to preserve your brand and customer relationship.
Build
Fluid and the partner can develop connectors, flows, and solutions with reuse potential.
Revenue Share
When it makes sense for the business model, economic generation can be structured jointly.
Fluid doesn't have to sell for you. It can help what you already sell reach the customer with less friction.
Partnership Tiers
A partnership that evolves with execution.
The Fluid Partner Ecosystem Program tracks the partnership's evolution from initial enablement to deeper, more strategic relationship models.
Fluid Ready
Ready to operate.
Approved and enabled partners ready to develop opportunities and start working with Fluid.
Concept: readiness
Fluid Growth
Turning partnership into production.
Partners who are already demonstrating activity, pipeline development, and consistent evolution of their relationship with Fluid.
Concept: evolution
Fluid Prime
Building strategic value together.
Partners with a deeper relationship and consistent performance, with joint planning and greater alignment between companies.
When applicable, this relationship may involve Business Planning, QBRs, and Executive Sponsorship.
Concept: strategic partnership
Joining the program is the first step. The goal is to turn capability into opportunity, opportunity into production, and production into an increasingly strategic partnership.
Partner Benefits
A framework to turn partnership into execution.
A partnership delivers results when there is more than just intent. The program provides mechanisms to enable teams, develop opportunities, organize collaboration, and create commercial models that can evolve with the relationship.
Enablement
Prepare your teams to work with Fluid.
Access to Fluid Academy and content focused on understanding the platform, identifying opportunities, and technical advancement.
Commercial collaboration
Develop opportunities with our team.
When the model requires joint action, Fluid and the partner can collaborate on discovery, solution building, and business development.
Deal registration
Organize opportunities from the start.
Enabled partners will be able to register opportunities and provide context, stakeholders, timing, and the support needed to develop the business together.
Multiple commercial motions
Operate the model that makes sense for the opportunity.
Refer, Co-Sell, Resell, Deliver, Embed, Build, and Revenue Share can be combined depending on the Partner Type and partnership design.
Partner progression
Evolve as the partnership matures.
Fluid Ready, Fluid Growth, and Fluid Prime recognize different stages of relationship development.
Joint economics
Build economic models compatible with the partnership.
Depending on the model, there may be referral fees, reseller economics, revenue share, and other joint commercial structures.
Fluid Academy
Knowledge to start prepared and evolve with the partnership.
Fluid Academy brings together the training needed to progressively build knowledge about the platform, its features, and its applications.
Foundation
Build the foundation.
Essential content to understand Fluid and begin your training journey.
New content for partners, within Foundation
Sales Fundamentals for Partners
A sales introduction created to help partners recognize where Fluid adds value and when there's a real opportunity to work together.
Professional
Deepen your technical skills.
More advanced knowledge for professionals who work directly with the platform and its use cases.
Expert
Develop specialized mastery.
The most advanced level of the technical journey for professionals who want to deepen their work with Fluid.
Ecosystem Use Cases
When integration stops being a project and starts creating business capability.
See how different combinations of technology, distribution, and integration can reduce customer friction, expand offerings, and create models with replication potential.
Fintech + Fluid
One financial solution. Many customer environments.
- Problem
- A financial platform can deliver an excellent experience in its own product but still face friction when customers need to move that information to their ERPs and financial processes.
- Combination
- Fluid connects the financial platform to the systems used by customers, allowing the automation of flows that previously required reconciliation, manual entry, or specific integration.
- Benefit for the partner
- Greater ability to serve different environments without turning each new ERP into an isolated development project.
- Benefit for the customer
- Less manual work and a financial experience integrated into the operations they already use.
- Replicability
- The same architecture can be used to connect the offering to different customers and ERPs.
Bank + Fluid
Financial services within the processes customers already use.
- Problem
- Banking products can be excellent, but their adoption slows down when the customer has to leave their ERP or significantly change their routine to use them.
- Combination
- Fluid connects financial APIs and services to the systems used by companies, allowing banking processes to be incorporated into the customer's operational routine.
- Benefit for the partner
- Greater reach for your products and a lower technological barrier to adoption.
- Benefit for the customer
- Access to financial services within the processes and systems they already use.
- Replicability
- Instead of a completely new project for each customer, connectors and flows can create a foundation for expansion.
ERP + Fluid
More integration capacity without turning the ERP into a factory for specific projects.
- Problem
- ERP customers operate with marketplaces, banks, logistics systems, fiscal platforms, HCM, vertical applications, and various other technologies. Each new integration need can compete for priority with the ERP's own roadmap.
- Combination
- Fluid acts as the integration and orchestration layer between the ERP and the rest of the customer's technological ecosystem.
- Benefit for the partner
- Greater ability to respond to integration needs without shouldering all the development complexity alone.
- Benefit for the customer
- More speed in connecting the systems that are part of their operation.
- Replicability
- Integrations and architectures developed for certain scenarios can create reusable assets for new opportunities.
Marketplace / Platform + Fluid
Integration as part of the product experience.
- Problem
- A platform that brings together third-party services needs to connect different APIs and systems without this complexity becoming a barrier for the customer.
- Combination
- Fluid operates as the marketplace's integration engine, connecting the different capabilities that need to work within that experience.
- Benefit for the partner
- More capacity to expand the offering without rebuilding the integration layer for each new service.
- Benefit for the customer
- Simpler activation and a more integrated experience.
- Replicability
- New services can use the same integration architecture as a basis for expansion.
Partner Journey
From application to business generation.
Joining the Fluid Partner Ecosystem Program is just the first step. The journey is designed to turn alignment into execution and build an evolving partnership model.
01Apply
Tell us about your company.
Share your market, your offering, your customers, and what you envision building with Fluid.
02Qualify
We assess the partnership fit.
We analyze strategic complementarity, capability, market, commercial possibilities, and alignment with the Fluid ecosystem.
03Align
We define how we can work together.
We align on objectives, Partner Type, Commercial Motions, and the first opportunities or initiatives.
04Enable
We prepare the teams to operate.
The partner receives the knowledge and resources needed to start working with Fluid.
05Activate
The partnership goes live.
The companies begin to execute the agreed-upon initiatives and develop real opportunities.
06Grow
We turn execution into scale.
Pipeline, deliveries, learnings, and new models help the partnership gain depth and replicability.
The goal is not to accumulate partners. It's to build partners capable of producing value.
Start your applicationFAQ
Frequently Asked Questions
Do I need to be a technology company to become a Fluid partner?
Not necessarily. The program includes different partner profiles. Technology companies, consultancies, integrators, VARs, and organizations with relevant market access can find different ways to work with Fluid.
For professionals or companies focused mainly on sourcing opportunities, the Referral Partner model may also be applicable.
Is there a cost to join the Fluid Partner Ecosystem Program?
The conditions depend on the partnership model. Any commercial aspects are presented during the alignment process, before the partner is activated.
Can I just refer opportunities?
Yes. Referral Partners can identify qualified opportunities and connect potential customers to Fluid through the Refer motion.
Other Partner Types can also source opportunities when this motion makes sense for the relationship.
Can I resell Fluid?
Yes. Partners classified as VARs can operate under Resell models, subject to commercial alignment and the conditions applicable to the partnership.
Can I provide services using Fluid?
Yes. Service Partners can work on implementation, integration, consulting, and other services related to solutions built with Fluid, according to their training and the partnership design.
Can I embed Fluid into my product?
Yes. The Embed motion allows for structuring models where Fluid's capabilities are part of the product, service, or experience offered by the partner.
The architecture and commercial model are defined on a case-by-case basis.
Does Fluid offer White Label?
Yes, White Label models can be considered when they make sense for the solution and the partnership.
They can involve a combination of embedded capabilities, integrations, connectors, automations, and commercial models defined between the companies.
How do Revenue Share and incentives work?
Fluid can work with different economic partnership models, including referral fees, reseller economics, revenue share, and joint commercial initiatives.
The conditions depend on the Partner Type, Commercial Motion, and the specific design of each partnership.
Percentages, eligibility, and payment rules are defined in the instruments applicable to the model.
How does Deal Registration work?
Enabled partners can register opportunities by providing information such as the customer, context, problem or use case, timing, stakeholders, and necessary support.
Registration helps Fluid and the partner organize commercial collaboration and track the opportunity.
Details regarding eligibility, protection, and attribution follow the program's current rules.
What are Fluid Ready, Fluid Growth, and Fluid Prime?
These are the three progression tiers within the Fluid Partner Ecosystem Program.
Fluid Ready represents approved and enabled partners ready to operate. Fluid Growth represents partners who are already demonstrating activity and relationship evolution. Fluid Prime represents relationships of greater strategic depth and consistent performance.
The tiers reflect the maturity of the partnership, not just the size of the company.
How does Fluid Academy work?
Fluid Academy organizes training into three levels: Foundation → Professional → Expert. The progression follows the deepening of technical knowledge about Fluid.
Within Foundation, partners will also have access to Sales Fundamentals for Partners, an introductory content aimed at helping identify and develop opportunities.
How long does the approval process take?
The review time may vary depending on the profile and proposed partnership model. After you submit your application, our team will review the information and contact you for the next steps.
Become a Fluid Partner
Shall we discover what we can build together?
Tell us about your company, your customers, and the opportunities you see in combining your offering with Fluid's integration capabilities.
Our team will review the information to identify the best way to work together.
The application undergoes a fit analysis before activation in the program.