Solutions · Retail
A sale on the marketplace shouldn't take long to show up in your ERP.
More sales channels mean more revenue, and more places where stock can get out of sync. A product sold twice isn't a sales problem: it's a systems orchestration problem.
The Problem
Each new channel is another system that needs to know what the others are doing
With batch routines, running hourly or once a day, synchronization is always late.
"The stock has changed"
- Duplicate sales
- Unnoticed stockouts
- Delayed orders
"All channels know this"
In retail, this failure directly affects the end customer: a canceled order they remember.
How Fluid helps
Channels, ERP, and stock in a single event-driven flow
A sale on any channel updates the stock on all others at the same moment, whether on a marketplace, your own store, or a physical store.
Connectors
Featured Connectors for Retail
Marketplaces and sales channels
Mercado Livre
VTEX
Tray
Nuvemshop
Anymarket
Mercado Eletrônico
Retail and distribution ERPs
TOTVS Winthor
Linx- Linx Microvix
- Linx Commerce
For smaller operations
Bling
Tiny
Omie
Results
What this actually changes
Stock in sync across every channel
A sale on one channel updates all others instantly, eliminating the desynchronization window.
Fewer cancellations due to unnoticed stockouts
The system knows what's available before confirming an order, not after.
Scale channels without building integrations from scratch
Adding a new marketplace means connecting an existing flow, not building a new integration.
Unified order visibility
Operations teams see the complete flow between channel, stock, and ERP, instead of checking system by system when something goes wrong.
FAQ
Frequently Asked Questions
Does this work if I sell on multiple marketplaces at the same time?
Yes. Each marketplace is a connector within the same orchestrated flow; a sale on any one of them automatically updates the stock on the others.
Do I need to switch my retail ERP to use Fluid?
No. Fluid connects to the ERP you already use (TOTVS Winthor, Linx, and others) without requiring migration.
Is this for online-only, physical-only, or both types of operations?
Both. The orchestration connects online channels and physical store management systems in the same flow, so the synchronization works for any combination of channels the operation has.